Shopper Preparation
Shoppers prepare in advance for their mystery shopping assignments by
reviewing detailed guidelines about each client’s needs. The
custom-designed mystery shopping forms address those issues that are
particularly important to the client in a format that is easy for both
the shopper and client to understand.
The ‘Shop’
Armed with information about the business, the mystery shopper visits
the client’s locations. Simulating a normal customer experience, the
mystery shopper pays careful attention to every detail of the visit,
from the cleanliness of the store to the friendliness of the employees,
their sales ability and their product knowledge.
The Mystery Shopping Report
After the visit, the mystery shopper completes the online mystery
shopping form. This form, which contains space for detailed comments,
gives the company’s management team a “bird’s eye view” of how customers
are being served.
Quality Assurance Guarantee
Before mystery shopping reports are transmitted to the client, each
one is carefully reviewed by our Quality Assurance Team to ensure that
the shopper has addressed all of the issues important to the client.
