JERAWLZ
MYSTERY SHOPPING
Every customer has his or her own
shopping experience. These experiences make huge impact on the sales of ant business.
It can therefore be said that any business that needs want to increase its
future sales must work on improving the experiences of its customers. One of
the best ways to carry out an evaluation on your customer’s experience is
through mystery shopping.
Mystery shopping companies hire and
train people on how to carry out this type of evaluation. The mystery shoppers
would then visit the outlets of a particular store with the aim of evaluation
the level of customer service offered. These people would pose as normal client;
buy goods or services, asking questions that aim at testing the product
knowledge level of sales representatives’ .in some cases, they even taken pictures.
In Kenya, the idea of mystery
shopping is still new to many. This is however going to change soon with
Nairobi’s business community growing at a high speed. Nairobi has many restaurants,
high-class hotels, car dealership outlets, big hospitals, and big banks. All
these would need to know how their clients rate them and then make necessary
improvements.
Jerawlz mystery shoppers is one of
the mystery shopping businesses within Nairobi, Kenya. It aims at helping
business improve on their customers’ experience. This would be very important
since Nairobi’s business environment has become so competitive. Mystery
shopping services have greater return on any business that has customers. That therefore,
means that any business needs mystery shopping.
An example of mystery shopping in a
restaurant would involve a mystery shopper visiting the actual restaurant. He
would then order just like any other customers, eat his food and leave. While eating,
he would have evaluated the speed waiters in serving clients, the hygiene of
the place, and how waiters handle customers. This report would be sent to the
management later who would then decide on the kind of training their staff needs.
Customers will get an improved service delivery, thanks to mystery shopping.
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