Mystery Shopping in Kenya

Reasons for hiring mystery shopping company

Mystery shopping companies hire and train mystery shoppers to carry out mystery shopping depending on the client’s needs and industry. These mystery-shopping companies ensure that the hired shoppers are trained on how to give accurate qualitative and quantitative feedback on the customer’s experience among other factors. The feedback is then sent to the client business that would use it to establish whether their prices, placements, services and the way clients are handled would attract more clients or would send away even the firs-time clients. Mystery shopping would also enable client business to measure the level of training of the front office employees and sales representative.

Mystery shopping would enable a business to find out if the employees are following all the stipulated compliance practices and procedures of the company or business. The business would then see areas, which need improvement then focus on these areas to improve on so that all the first-time customers and browsers are turned to lifetime customers. It is true that with modern economy where competition is too stiff, it would be suicidal to lose even one client to a competitor. Mystery shopping also presents the best tool to help businesses expand. Expansion is made possible by winning customers and maintaining them for life.

It is said that businesses cannot compete on prices forever. Other factors also contribute much more than pricing. Any business that requires finding out ways in which to attract customers apart from pricing should embrace mystery shopping. Mystery shopping alone would not help a business to attract more customers, but effective implementation of the feedback given by the mystery shopping company. Mystery shopping should not be a one-time deal then stopped. For effective results, mystery shopping must be done monthly or quarterly so that a business stays aware on the areas to improve to satisfy ever-changing customer expectations, to keep the frontline employees and sales representatives’ alert and to ensure constant profit margins.
 <a href="http://www.submitlink.com.ar/">Submit  Link Directory</a>